I've never taken a creative design course, but I've learned one thing from creating years worth of signage for different libraries: no one wants to read your sign.  It's probably too small, or too long, or placed in the wrong location, or has a bad font, or bad colors.  If it's not eye-catching, you basically... Continue Reading →

When I post on our Facebook page, I try to keep it as engaging as possible.  Just putting your information out there isn't enough, since you're competing with so many other businesses and people.  Photos and memes are a great way to grab people's attention and ensure that your audience just doesn't scroll past your... Continue Reading →

Don't be like Philip!  This was one of the first photo projects that we ever undertook.  After seeing a seminar by Ben Bizzle, I really got inspired by trying to branch out with a little bit of "meme marketing"--the idea here being that if you advertise your product in a funny way, you'll engage more... Continue Reading →

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